What worked well

Developing the brand identity to show a more human approach to a refillable water bottle station was really enjoyable, and our group was able to incorporate the concept of water and people together into a identity that had subtle as well as obvious references to water. Our identity went through a lot of various experimentations that eventually was able to translate over to the company’s brand mark. Our company’s overall product worked well with the calling intention we set.

What did not work so well

The project’s overall effectiveness isn’t fully realized as the product itself could have a more immersive interactive experience. The project as a whole isn’t as cohesive across its different components. This causes a disconnect when the brand identity is translated across the various platforms. This hurts the products overall impact or effectiveness because of quality drop offs.

What was learned

I learned how important it is to continuously develop project management skills. Especially working with a team, setting people in the places that they are the most excited to work in, as well as being flexible to shift priorities and roles to help continue pushing the project along. I learned how important it is to use my team’s strengths to our advantages or to work around our weakness. It is very apparent how the slower development of the brand identity caused crisis in all other aspects because the lack of unified branding identity made it difficult for the other parts to progress. I also learned when it was important to take initiative on certain project components, and when I got stuck to ask for feedback or trade off a task so that component can continue progressing.