Stella Artois Rebranding

Kestrel

Conceptual re-branding of the Stella Artois Belgian Lager. Research on the existing brand and target market contributed to the conceptual rebranding seeking to embody the product’s characteristics. Revitalizing the product while paying homage to the heritage that Stella Artois prides itself upon.

Stella Artois

Stella Artois is a refreshing Belgian lager style beer internationally available, with a long standing history. Though the brand identity relies heavily on its existing reputation and marketing campaigns to maintain that status. The image of the beer’s qualities are solely based on this existing history, not the qualities of the beverage itself. There is a disconnect between the brand’s image and the product’s qualities to the consumer.